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Expert's Opinion

Customization, Globalization Spur Brand Owners’ Interest in Digital Print Technologies

Worldwide digital press installations have more than doubled in the last 10 years.

By: Taylor Buckthorpe

Director of Marketing, Colordyne Technologies Inc.

While analog presses continue to represent the bulk of new press installations, the adoption of digital presses shows consistent growth that bodes well for digital press distributors. According to InfoTrends’ 2014 Label Market Overview and Outlook, digital presses now account for approximately 25 percent of all press installations worldwide, more than double the rate of placement the industry saw ten years ago.  Valued for their efficiency, ease of use, and operational cost-savings, digital pres...

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